Today, deleting a few records from public websites has little impact on a person’s overall digital footprint. Personal information is distributed much more widely – it is present not only in people search directories, but also in marketing databases, analytical systems, recruiting platforms, and risk assessment services. However, access to most of these sources is limited for the average user.

This is why more and more people are choosing specialized data removal services that automate the process, regularly repeat requests, and cover a wide range of brokers.

Popular solutions include Incogni and Onerep. Below is a detailed comparison of their capabilities and approaches.

Positioning of services

Incogni is a platform focused on automatically removing data from a wide ecosystem of brokers, including closed databases.

Onerep is a service that specializes in removing information from public directories and people search sites.

Incogni focuses on full automation and regular legal requests. Onerep uses a hybrid model with the participation of privacy specialists.

Prices and tariffs (2026)

Incogni

Basic pricing starts at $7.99 per month when billed annually (or about $15.98 monthly). The tariff includes:

  • automatic data deletion,
  • coverage of more than 420 brokers,
  • regular repeat requests.

The service also integrates into ecosystems like NordProtect and Surfshark (One+ package), expanding protection tools.

Onerep

The minimum price is about $8.33/month for an annual subscription. Yes:

  • 5-day trial access,
  • refund within 30 days.

The service works as a separate subscription, without integration into other platforms.

The main difference between the services is in scale:

Incogni works with more than 420 brokers, including marketing, research, and profiling companies.

Onerep covers about 300 sites, mostly public directories.

Incogni can also perform additional removals (up to 2000+ sites in advanced plans), while Onerep focuses on monitoring and removing reappearing entries.

Transparency and trust

Incogni

Users have access to a panel that tracks all requests. In this case, user participation is minimal – the system works automatically.

The company underwent an independent audit by Deloitte, which confirmed the correctness of the processes. The service also received awards from PCMag and PCWorld.

Onerep

The service provides a visual list of found and deleted records, which increases transparency.

However, the company does not have an independent audit at the Deloitte level.

What to choose in 2026?

Both services solve the same problem – reducing the digital footprint, but they do it in different ways.

Onerep is suitable for those who want to remove their data from open search directories, especially in the USA.

Incogni offers more comprehensive protection, including working with closed databases and regularly updating queries.

Onerep is more effective for American catalogs. Incogni covers more global sources, which is important when having an international presence.